RABE 160

Commercial Operations in Biotech

This course provides a comprehensive overview of commercial operations in the biotechnology sector, from product launch to market expansion. Students will explore key topics such as sales and marketing strategies, supply chain management, and customer engagement. Emphasis will be placed on the unique challenges of commercializing biotech products in regulated markets. Case studies will illustrate successful commercialization strategies across different biotech sectors. Practical exercises will focus on market entry planning and revenue forecasting.