Rules of Style
To quote more than four lines of dialogue in a play, film or television program, capitalize and indent each character's name one inch and follow it with a period. If a line runs over, indent the next line an additional one-fourth inch or three spaces.
Baum asks, “Do people have any idea what they are buying?” (McKay 52.59).
Baum incredulously questions the Florida mortgage bankers about customer knowledge of their loans: “Do people have any idea what they are buying?” (McKay 52.59).
Baum asks the Florida mortgage bankers if customers “have any idea what they are buying” (McKay 52.59).
Journal Names, Article Titles, Etc.
Italicize newspapers and journal names: The New York Times, The New England Journal of Medicine
Put article titles in quotes: “The Social Responsibility of Business is to Increase Its Profits”
Italicize film titles: The Big Short