Creating a Strategy
A social media strategy includes assessing your audience, setting goals, determining messaging, selecting platforms, brainstorming content and evaluating your results. A strategy will prepare you for the evaluation of emerging platforms and/or sites or help you decide when to discontinue use of networks as they decrease in popularity.
As you approach your current social media channels or consider adopting new platforms, consider the following questions. We recommend that you work with your team to answer these questions and refer back to your responses as you gain momentum.