Facebook. Instagram. Twitter. YouTube. Each has entered our vocabulary in the last decade and the digital landscape is shifting almost daily. At Brandeis, the Digital Communications team manages the Brandeis University Facebook, Twitter, Instagram, YouTube and LinkedIn accounts and offers support to more than 100 social media managers across the institution.
Social Media at Brandeis
We offer an array of assistance to our campus partners, including content audits, best practices overviews, strategy brainstorming and other consultation with schools, departments and offices looking to form or maintain an existing social media presence or develop a new channel.
Before creating any social media account, be sure to consult the social media team to make sure maintaining a social media presence is the right fit for your needs and resources.
Be compelling, useful, relevant and engaging. Don't be afraid to try new things, but think through your efforts before kicking them off.
Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool.
Authenticity, honesty and open dialogue are key.
Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second.