The social media team uses many different resources to create compelling content and develop new skills. Below you will find some of those resources.
No matter your skill level, the best way to increase your confidence and understanding of social media is to engage in social media yourself. Consider creating personal accounts on channels you wish to engage with professionally to get a sense of trends, aesthetics and style.
Measuring success comes in many forms. After developing a strategy with goals, tracking metrics helps you understand your baseline and know if your content is succeeding.
Most social platforms offer at least some metrics natively.
There are many other tools that dig into specific areas. Note: most analytics tools are not free.
Captions are required for all videos. While Facebook and YouTube both have options for closed captions, it is a best practice to create open captions for your videos. These must be created when the video is produced.
We recommend two apps if you are creating captions on your phone.
If you are creating a podcast, you should also create a transcript. Otter.ai creates a rough transcript from audio files.
Creating eye-catching graphics and editing memorable photos:
High quality, free stock photography:
Developing skills:It is helpful to have a place to schedule your content and "listen" in one place. There are many options at many price points.
Brandeis provides tuition remission to eligible staff who want to pursue courses or degrees in the following areas:
Digital Marketing and Design
User-Centered Design
Strategic Analytics
Project and Program Management