Sub-Brand Logos
The Brandeis visual identity system includes “lockup” logos for schools, centers and programs that require distinct sub-branding. Units that have a sub-brand logo should use it in place of the main university logo.
Horizontal and Stacked Logos
There are three versions of the sub-brand logo: horizontal, stacked left-aligned and stacked centered. The horizontal version is preferred, while the stacked versions are alternates when space constraints make the horizontal logo impractical.
Horizontal Logo
The design consists of the Brandeis wordmark with the official name of the unit set to the right.
Stacked Logos
The visual identity system includes two vertical variants of the sub-brand logo for circumstances where the horizontal variant is not ideal due to space issues.
The vertical variants are secondary to the horizontal treatment and should only be used when necessary.
Usage Guidelines
The Brandeis University logo or sub-brand logo should appear on all print and digital communications. Do not use both the Brandeis University logo and a sub-brand logo on the same piece, as sub-brand logos already include the main university logo in their design. Visit the Visual Identity System web page for additional information and examples.
A unit should not attempt to develop a sub-brand logo or any other logo for itself. Contact the Office of Marketing Communications if you need a sub-brand logo.
What if I don’t have a sub-brand logo?
Many Brandeis units do not have a sub-brand logo.- If your unit does not have a sub-brand logo and would like one, contact the Office of Marketing Communications. Do not create a sub-brand logo or alternative logo on your own.
- Alternatively, you may use the main Brandeis logo, adhering to the clear area requirements.
- Your unit name(s) can and should appear elsewhere on materials in the official typefaces (fonts).