School and Center Sub-Brand Logos
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Sub-brand logo used on a banner
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Centered, vertical variant of a sub-brand logo used as a backdrop
The Brandeis visual identity system includes “lockup” logos for schools, centers and programs that require distinct sub-branding. Units that have a sub-brand logo should use it in place of the main university logo.
The design consists of the Brandeis wordmark with the official name of the unit set to the right.
Please Note: The majority of units, including administrative offices and individual academic departments, should use the main university logo in communications materials. What if I don't have a sub-brand logo?
A unit should not attempt to develop a sub-brand logo or any other logo for itself. The Office of Communications, Marketing and External Relations will provide the artwork for all sub-brand logos.
Vertical Variants
The visual identity system includes two vertical variants of the sub-brand logo for circumstances where the horizontal variant is not ideal due to space issues.
The vertical variants are secondary to the horizontal treatment and should only be used when necessary.
What if I don’t have a sub-brand logo?
The majority of Brandeis units, including academic departments and administrative offices, do not have a sub-brand logo. This is by design, as it is important for the university to present itself as one institution, rather than a collection of separate entities.
If your unit does not have a sub-brand logo:
- do not create a sub-brand logo or alternative logo
- use the main Brandeis logo, adhering to the clear area requirements
- unit name(s) can and should appear elsewhere on materials in the official typefaces (fonts)