Sub-Brand Logos
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Sub-brand logo used on a banner
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Centered, vertical variant of a sub-brand logo used as a backdrop
The Brandeis visual identity system includes “lockup” logos for schools, centers and programs that require distinct sub-branding. Units that have a sub-brand logo should use it in place of the main university logo.
The design consists of the Brandeis wordmark with the official name of the unit set to the right.
A unit should not attempt to develop a sub-brand logo or any other logo for itself. Contact the Office of Communications, Marketing and External Relations if you need a sub-brand logo.
Vertical Variants
The visual identity system includes two vertical variants of the sub-brand logo for circumstances where the horizontal variant is not ideal due to space issues.
The vertical variants are secondary to the horizontal treatment and should only be used when necessary.
What if I don’t have a sub-brand logo?
Many Brandeis units do not have a sub-brand logo.- If your unit does not have a sub-brand logo and would like one, contact the Office of Communications, Marketing and External Relations. Do not create a sub-brand logo or alternative logo on your own.
- Alternatively, you may use the main Brandeis logo, adhering to the clear area requirements.
- Your unit name(s) can and should appear elsewhere on materials in the official typefaces (fonts).