Branding and Identity Guidelines

Usage Guidelines

The Brandeis University logo or sub-brand logo should appear on all print and digital communications that are primarily directed to external audiences.

Please note:

  • You should not include both the Brandeis University logo and a sub-brand logo on the same piece as all sub-brand logos already include the main university logo in their design. Choose to use either the main university logo or a sub-brand logo.
  • “Brandeis” or “Brandeis University” can appear elsewhere, in headline or body copy, for example, in a font and style that is consistent with the design of your piece (but the logo must always appear as well). Examples of this are below.

Placement and Color

Clear Area

A “clear area” equal to the height of the lowercase letters in the word “Brandeis” should be incorporated into any design using the logo or sub-brand logo.

Brandeis University logo with arrows indicating clear space around logo

Small Usage Guidelines

Example of Brandeis University business cardA variant of the Brandeis University seal has been developed for instances where the logo needs to be used at a very small size.

You should only use this simplified variation of the logo in cases where the seal displays at less than 5/8 inches in diameter, like a digital ad or business card.

Color Treatments of the Logo

The logo or sub-brand logo should always be presented in one color, which will normally be black, Brandeis blue (PMS 294) or white when reversed out of a background.

The Brandeis logo without the seal in 4 color variations

Using More Than One Logo

In instances where multiple Brandeis units are represented, use the main university logo and list the various unit names underneath or elsewhere on the piece. Because the main university logo is part of the design for all sub-brand logos, you should not use multiple sub-brand logos on the same piece, as it will result in the redundant use of the university logo.

Incorrect Uses

  • Do not manipulate or distort the Brandeis logo or any of its variants — for example by stretching or compressing it.
  • Do not redesign any element of the logo or sub-brand logo.
  • Do not substitute any of the typefaces in the logo or sub-brand logo.
  • Do not add elements to the logo or sub-brand logo, such as a line, punctuation mark, or additional illustration.
  • Do not combine the logo or sub-brand logo with any other marks, words, symbols, or graphics to create a composite logo.

Incorrect uses of the Brandeis logo

Use Examples

Click on an image to see the full version. Please reach out to us if you need additional guidance and we will provide more examples.

Print cover. Text reads: This is a big moment

Campaign design. Primary and accent colors are used.

Print publication cover. Text reads: Where leading edge leads by example

Print cover. A sub-brand logo, primary, secondary and accent colors are used.

View more examples