Usage Guidelines

The Brandeis University logo or sub-brand logo should appear on all print and digital communications that are primarily directed to external audiences.

Please note:

Placement and Color

Clear Area

A “clear area” equal to the height of the lowercase letters in the word “Brandeis” should be incorporated into any design using the logo or sub-brand logo.

Brandeis University logo with arrows indicating clear space around logo

Small Usage Guidelines

Example of Brandeis University business cardA variant of the Brandeis University seal has been developed for instances where the logo needs to be used at a very small size.

You should only use this simplified variation of the logo in cases where the seal displays at less than 5/8 inches in diameter, like a digital ad or business card.

Color Treatments of the Logo

The logo or sub-brand logo should always be presented in one color, which will normally be black, Brandeis blue (PMS 294) or white when reversed out of a background.

The Brandeis logo without the seal in 4 color variations

Using More Than One Logo

In instances where multiple Brandeis units are represented, use the main university logo and list the various unit names underneath or elsewhere on the piece. Because the main university logo is part of the design for all sub-brand logos, you should not use multiple sub-brand logos on the same piece, as it will result in the redundant use of the university logo.

Incorrect Uses

  • Do not manipulate or distort the Brandeis logo or any of its variants — for example by stretching or compressing it.
  • Do not redesign any element of the logo or sub-brand logo.
  • Do not substitute any of the typefaces in the logo or sub-brand logo.
  • Do not add elements to the logo or sub-brand logo, such as a line, punctuation mark, or additional illustration.
  • Do not combine the logo or sub-brand logo with any other marks, words, symbols, or graphics to create a composite logo.

Incorrect uses of the Brandeis logo

Use Examples

Click on an image to see the full version.

2019 Giving Report cover

Report cover using the main university logo reproduced in white.

Discover Brandeis in front of the Light of Reason statue

Admissions publication using a variation of the main university logo.

Poster promoting upcoming theater events

Poster using a variation of the main university logo. The department does not have a sub-brand logo, and its name appears elsewhere in a font that is consistent with the design of the piece. “Brandeis” is included in the headline.

Engineering immune cells to treat cancer event poster

Poster using the main university logo reproduced in white.

Brandeis Academic Services with colorful academic icons inside of talk bubbles

Brochure cover using a variation of the main university logo. The office does not have a sub-brand logo, and its name appears elsewhere in a font that is consistent with the design of the piece.

Segal report cover

Publication using a sub-brand logo reproduced in white.

Critical Conversations poster outlining 5 upcoming talks

Poster using a sub-brand logo reproduced in black.

Email newsletter promoting Rooth Shock exhibit

Email newsletter using a sub-brand logo reproduced in black.

Poster advertising Soft Vengeance

Poster using a variation of the main university logo. Co-sponsor names appear elsewhere on the piece in a font that is consistent with the design of the piece.

IASP report cover

Publication using a tertiary brand logo next to another organization's logo.