The University Colors
The Brandeis University color palette is made up of a primary color (Brandeis Blue), a secondary color (Cyan) and a selection of accent colors.
Usage Guidelines
- Always use the primary color, Brandeis Blue, in projects produced for the university.
- For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).
- Accent colors can be used in addition to the primary color for multi-faceted projects or publications.
- When using colors in digital application, be mindful of accessible color combinations.
Please note: Exceptions to these guiding principles may be considered on a case-by-case basis. Please contact Integrated Design for questions and guidance.
Primary Color: Brandeis Blue
Brandeis Blue
Brandeis’ primary brand color is a dark navy blue called “Brandeis Blue.”
Brandeis Blue represents the university and should be used on all communications and marketing materials.
For Print
Pantone (PMS)
Solid ink color made by Pantone that is used for offset printing.
- PMS 294
Process Colors (CMYK)
Four-color process build that can be used for offset, digital printing, or a color printer.
- Process Colors (CMYK): 100 / 86 / 14 / 24
For Digital Use
Color builds for screens such as desktop monitors or mobile devices.
Secondary Color: Cyan
Cyan
Cyan is the official secondary color representing Brandeis.
Cyan is useful for highlighting important areas in communications or brightening the overall look and feel of a project. Together with Brandeis Blue, it represents the personality of the university.
For Print
Pantone (PMS)
Solid ink color made by Pantone that is used for offset printing.
- PMS 2202
Process Colors (CMYK)
Four-color process build that can be used for offset or digital printing.
- Process Colors (CMYK): 90 / 0 / 3 / 0
For Digital Use
Color builds for screens such as desktop monitors or mobile devices.
- Hexadecimal: # 00B3E9
- RGB: 0 / 179 / 233
Accent Colors
Accent colors can be added to a project when a unique color palette is needed beyond the primary and secondary colors.
Similar to the secondary color, accent colors can be used highlight content, be a background color separating sections, or be used as a decorative element.
When using accent colors in digital materials, ensure that color combinations meet appropriate contrast ratio levels in accordance with WCAG 2.0 AA guidelines.
Full Palette Details
The full palette document (pdf) includes Pantone, CMYK, and hexadecimal codes for both print and digital use.
Examples
Campaign design. Primary and accent colors are used.
Print cover. A sub-brand logo, primary, secondary and accent colors are used.