Generally, the Brandeis logo (complete with the seal and the word “university”) should be used on documents and materials aimed at an external audience.
The other variations of the logo can be used where they feel most appropriate, depending on the audience, context and overall design. For example, in a digital environment (such as on a website or digital advertisement) where space is limited, the seal and/or the word “university” may be dropped. On a flyer intended to be distributed on campus, where the Brandeis brand is well known, the variation with simply the word “Brandeis” may be chosen.
Please contact the Office of Communications, Marketing and External Relations if you have questions about which variation of the logo is best for a particular context.
The decision about whether a particular unit has a sub-brand or tertiary brand logo is made by the Office of Communications, Marketing and External Relations, in consultation with Brandeis’ divisional leadership.
The majority of units, including administrative offices and individual academic departments, should use the main university logo in communications materials. In these cases, offices or departments can be referenced using text that appears in a font consistent with the design of the piece. See the Usage Guidelines page for more information and examples.
In instances where multiple Brandeis units are represented, use the main Brandeis logo and list the various units underneath or elsewhere on the piece.
You should not include both the Brandeis University logo and a sub-brand logo on the same piece as all sub-brand logos already include the main university logo in their design. Use either the main university logo or a sub-brand logo.
No. The majority of Brandeis units, including academic departments and administrative offices, do not have a sub-brand logo. This is by design, as it is important for the university to present itself as one institution, rather than a collection of separate entities.
It is important that you or your vendors do not attempt to construct a Brandeis logo yourselves, as the lettering in the logo has been sculpted especially for Brandeis.
The logo system is intended to visually tie Brandeis’ many areas together and, as such, we expect that you will use only the official Brandeis logo or sub-unit/tertiary unit logos moving forward. That being said, the visual identity system is flexible — you can design pieces creativity, and using unique styles, while still working within the usage guidelines.
The official Brandeis University color is navy blue. It is important that Brandeis blue is rendered accurately. Please review The University Color page.
Yes. The seal can be used:
Contact the Office of Communications, Marketing and External Relations to request typeface (font) licenses.
Yes. We encourage you to use up your current stock and simply reorder from the Stationery Portal when needed so as not to waste materials.
The university is taking a phased approach to updating major signage. New signs and posters should use the branding outlined on this website.
While many units at Brandeis have an individual social media presence, by collectively reflecting our brand standards, we can show that we are part of the same community.
All official, staff-managed Brandeis University social media accounts will be provided with social media icons created by the Office of Communications, Marketing and External Relations upon registering your account.
Yes. Brandeis maintains two separate identity systems. The first, which is outlined on this site, is used for all general university communications. The second is used for Brandeis’ athletics program — it appears on athletics signage, swag, uniforms, etc. Your communications should use each system in appropriate contexts, and the two systems should never be used together. When promoting the athletics program, the athletics system should be used. All other circumstances should use the general identity system.
You can order promotional items through the approved vendors that are listed in the trademarks and licensing website.
Please contact the Office of Communications, Marketing and External Relations about your project ideas and requests. While we are not able to take on all projects, we can refer you to talented freelancers as necessary.
If your question is not answered here, please contact us.