Using the Brand Narrative

This should vary from piece to piece. Rather than copying and pasting the narrative into your communications, which will feel generic, think about how your subject matter reflects the narrative’s messages and ideas in different and interesting ways. Below are some examples of how the brand themes come to life through news stories, website copy and other marketing materials.

  • Two students engaged in a class

    Brandeis is inquisitive.

  • Friends braiding hair and looking at a cell phone

    Brandeis is considerate, genuine and friendly.

  • Students at the Rose Art museum, one wearing AI glasses

    Brandeis is embracing of the unconventional and creative.

  • Students seated in a circle in discussion

    Brandeis is inviting and open to engaging across difference, even if that requires uncomfortable conversations, with the goal of making Brandeis and the world a better place.