Adjunct Faculty: Writing for Digital Environments
- Job Title: Graduate Professional Studies, Adjunct Faculty
- Course: Writing for Digital Environments
- Division: Rabb School, Graduate Professional Studies (GPS)
- Location: Online
Brandeis University’s Graduate Professional Studies (GPS) is looking for an industry leader to teach in our Master of Digital Marketing and Design . Brandeis University is consistently ranked among the nation’s top universities, and our online courses are developed using best practices in online learning. Information about Brandeis University and Graduate Professional Studies Graduate Professional Studies can be found online.
About the position and course
RDMD 120: Writing for Digital Environments
This course provides detailed information about how to write copy and messaging for various digital formats. Special attention is given to differences in form factor, audience targeting, and SEO (search engine optimization) implications of various types of content. Content marketing tactics are explored in detail.
Qualifications
Qualified candidates will be proficient in the following areas.
- Required:
- Current active employment in the Digital Marketing field, or related industry
- Experience in production or analysis of copy in digital environments with various intents such as lead generation, thought leadership, and brand-building
- Understanding of form factors for creating owned, earned, and paid content across various channels
- Ability to weave digital copywriting into a larger marketing picture
- Familiarity with pros and cons of various approaches to digital copywriting
- Previous experience teaching a college level course or conducting professional training is preferred but not required
- Preferred:
- Teaching experience; online teaching or learning experience
General Responsibilities
- For new courses requiring development:
- Design a syllabus following program chair guidance and the syllabus template
- Create content that aligns with course outcomes and offers the author’s experiences and perspectives on key points
- For all courses:
- Develop and deliver the course according to our teaching standards, which include actively facilitating online discussions, providing relevant and timely feedback on student work, reporting grades, and discussing student issues with staff
- Create or refine and facilitate the course site in the Moodle learning management system
General Skill Requirements
- Strong interpersonal skills when relating to students
- The ability to communicate effectively in writing, including conveying complex information and promoting in-depth engagement on course topics
- The ability to devote adequate time to courses, including responding to students and providing meaningful feedback in a timely manner
About the Masters in Digital Marketing and Design
Our small, asynchronous classes comprise professionals from fields such as public relations, communications, graphic design, web development, product management and engineering. Our instructors are experienced practitioners who teach you best practices such as:
- Developing multichannel B2B and B2C marketing strategies
- Designing, testing and optimizing marketing campaigns, concepts and messages
- Collaborating with sales, product, engineering and other internal teams
- Creating a big impact with a tight budget
This 30-credit Digital Marketing and Design MS program includes required courses in fundamental areas like SEO, digital strategy, multichannel marketing campaigns and conversion rate optimization (CRO). Electives allow you to delve deeper into areas of personal interest, such as digital media production, the psychology of user-centered design and other special topics.
All GPS Masters courses are 10-weeks long and taught asynchronously in the online learning environment with no set days or times for interaction.
About GPS Faculty
GPS Faculty instructors are active practitioners in the industries that align with our programs and have the professional expertise to bring to course discussions and threads. Instructors are part time and work fully online, with no requirement to appear on campus. Our faculty have earned at least a master's degree with many holding terminal academic degrees and industry-specific credentials. Previous experience teaching online is not required; GPS offers a comprehensive training program for qualified applicants.
How to Apply
GPS welcomes applications for its adjunct faculty pool on an ongoing basis. The application process consists of the online application and, if subject matter qualifications are met, a series of interviews at the discretion of the Program Chair and Director Faculty Operations. Please email us to start the process at gps@brandeis.edu.