This course focuses on developing and implementing business strategies for the technology industry. Students use case studies to assess the internal and external environments of both established and emerging firms; incorporating economic, technological, sociopolitical and legal trends to evaluate a firm’s opportunities and threats. Students debate firms’ strategic decisions in the context of a technologically innovative ecosystem, and analyze how those strategies represent or do not represent a fit between the external environment (e.g., industry, competition, etc.) and a firm’s internal capabilities/competitive advantage. Students learn how to develop competitive advantage and assess competitive positioning.