RDFT 150

Business Strategy for a Digital World

This course focuses on developing and implementing business strategies for the technology industry. Students use case studies to assess the internal and external environments of both established and emerging firms; incorporating economic, technological, sociopolitical and legal trends to evaluate a firm’s opportunities and threats. Students debate firms’ strategic decisions in the context of a technologically innovative ecosystem, and analyze how those strategies represent or do not represent a fit between the external environment (e.g., industry, competition, etc.) and a firm’s internal capabilities/competitive advantage. Students learn how to develop competitive advantage and assess competitive positioning.

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