Branding
Brandeis, like most colleges and universities, is a complex organization. With our numerous departments, offices, clubs, courses and centers, we are much more than a single thing or an individual experience. Collectively, we share countless messages and images about Brandeis with those on campus and around the world.
Our brand platform is how we keep the university's communications connected, consistent and clear. It is also the framework that helps differentiate us from other institutions, serving as the foundation upon which we develop external communications and awareness-building campaigns to engage our target audiences.
Who We Are
What We Do
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Oversee the university's brand narrative (messaging framework) and visual identity system (look and feel of our print and digital communications).
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Publish usage guidelines, or style guide, that govern how the brand should be employed.
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Consult with faculty, staff and other university partners on how they can communicate their unique work and initiatives through our brand lens.
How to Reach Us
- Contact Deborah Wieder directly.
Three Things to Remember
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Our brand is more than a logo. It refers to what we want Brandeis to be known for in the minds of our audiences, and it should be an authentic reflection of who and what we are. Our brand is represented in the stories we tell about the university, the experiences (both good and bad) we create for our community members, and yes, it features a set of official logos, fonts and colors, too.
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Our brand is distinctive. Brandeis' brand narrative focuses on our distinctive history (founding by the American Jewish community) and our commitment to the values of a reverence for learning, critical thinking and using one’s talents to repair the world. And, because Brandeis is smaller than other research universities, it is marked by a particular connectivity that you don’t find elsewhere.
- Adhering to the Brandeis brand helps all of us. When you highlight messages from our brand narrative or use our official presentation templates, you are reinforcing the university’s image with our audiences. We appreciate your partnership on this team effort!