RDMD 102
Digital Marketing Strategy
In this course you will learn the origins of the digital marketing channel, how it’s transformed the way customers interact with brands and products, as well as how marketers leverage the different digital channels to optimize sales, awareness, and engagement goals. You will also come away with a deeper understanding of how marketing teams function based on different KPIs for a real-world company or organization.
- Course prerequisites
- Buy your textbooks and other required course materials online from the Brandeis Bookstore or visit the bookstore in the Shapiro Campus Center.