Links & Navigation
Your links and navigation serve a very important function: to connect your users with the information they need. Web users are on a mission. By providing clear navigation choices you set them up for success.
Link keywords and phrases
Phrases can be easier to spot than single words. Do no hyperlink the words "here" or "click here." Search engines also key in on hyperlinked text — users are not searching for "click here."
Let users know when they are being linked to a document
When linking to documents, indicate such after the link. For example, links to a PDF or Word document should appear like this:
Don't link PDFs in your navigation
If the content is appropriate to include in your navigation, it's usually best to create it as page (or section of pages) in your site. If the content must remain as a PDF or other file type, either include it as a link in the main content area of your site or in the sidebar below your navigation.
Links should open in the same browser window
Resist the temptation to construct links to open in a new window. Opening links in the same window allows visitors using assistive technology to experience our website most efficiently.
Link text in buttons
Button text should follow the same guidelines as plain text links. For example:
Your left navigation should be succinct — aim for eight items or less if possible. Fewer choices allow a web visitor to follow a clear path to the information they need. Avoid the temptation to place too much in your navigation — try organizing your navigation by task, topic or audience.
A clever but obscure link name in your navigation can be confusing and even frustrating for users — and may hurt your SEO. When possible, shorten your navigation link text (controlled by the Title field). Users should be able to quickly scan your navigation and know which item to click. Creating navigation links that are long and wordy can hinder this process.
The Home link to your site's index page should be the last link in your navigation. This allows web visitors to see the other pages on your site at the top of the list.