So You’ve Got a LinkedIn Profile…

linkedin icon on smartphone

You've been told to have a LinkedIn profile, so you made one; now WHAT?! In this Hiatt After Hours episode, we explored how to bring your career story to life as well as shared networking tips using the LinkedIn platform. Watch the full broadcast, here, or review the recap below.

Profile Reputation Tips

This is not your "Finsta!"
This is your personal branding space, not your alter ego Instagram page!

It's about outputs, not inputs.
Ask yourself: what came out of what you put into it? Consider this scenario when talking about outputs:

From this: Taught mathematics to six-grade students and helped to create curriculum.
To that: Developed and taught mathematics curriculum to over 120 sixth-grade students; of those, 10 were selected as state mathathletes.

Tell me a good story.
Heavily utilize the summary section on LinkedIn - make yourself memorable.

Bringing Your Brand To Life

Hello Content. It's Me.
Produce. Educate. Share the Love.

Networking Advice

Those Third-Degree Connections
In this instance, be a follower. 
It can be difficult to connect or even get noticed by a third-degree connection, especially if you don't personally know them. Instead of sending a basic connection note, try this:

Show Up Often
Be an active participant - everywhere on the site.

Additional Tools to Improve Your LinkedIn Profile, Branding + Engagement 

Job Scan LinkedIn Optimization: Scan your profile up against job descriptions to optimize your candidacy.

Job Hero: Job descriptions, resume and cover letter templates, skills insights and more.

LinkedIn: Add Nearby and Code Scan Features. Expand your network in seconds by using these features. Especially if you are out of business cards!