CMS Guide

Google Analytics

Brandeis uses Google Analytics to track information about how visitors use our website. Google Analytics is transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). UA properties will stop processing data on July 1, 2023.

Note: More information on using GA4 will be available to web editors soon.

Training & Support

Currently, Google Analytics is a self-service offering. Extensive documentation created by Google is available in the Google Analytics Help Center and on the Google Analytics YouTube channel.