CMS Guide

Academic Websites and Landing Pages

Every academic department and program has a website in Brandeis' standard university web templates.

These web templates are responsive (meaning they are mobile friendly) and accessible (meaning they can be accessed by people using assistive technology, like screen readers). Content added by the department or program must also be accessible.

Websites Are a Marketing Tool

Prospective students and families learn about Brandeis’ academic offerings primarily from our department and program websites.

Each department and program should have at least one web editor with the computer and communications skills to make regular updates to their website. Web editors are trained to use the content management system (CMS) by members of the Digital Communications team.

Degree Landing Pages Within Websites

Within every academic website is a landing page for each degree program. These landing pages were developed by a professional writer, in partnership with the department or program, with marketing to prospective students and search engine optimization (SEO) in mind.

Website visitors often reach a degree landing page by selecting a program of interest from main Degree Programs page for the university. 

Elements of a Landing Page

Landing pages provide an overview of each degree program in a format that is consistent among each academic website. Some of these elements include faculty and student achievements, research highlights, why a student should choose Brandeis and alumni testimonials.

Updating Landing Pages

Landing pages consistently receive a high volume of our website traffic. In fact, sometimes landing pages are the only part of an academic website that prospective students visit.

Therefore, it is important that landing pages are kept up-to-date. Updates can be coordinated with Digital Communications.