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Google Analytics 4

Google Analytics is transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). UA will stop processing data on July 1, 2023.

GA4 focuses on user engagement. It measures events, or user interactions with a website. It also tracks users across devices (e.g., between a computer and a cell phone).

Reporting

In GA4, most of the reports from UA have been replaced or renamed. Below are some changes that you might notice.

Pageviews are now Views.
- There is no longer a Content Drilldown option, so to determine the views for a page, click Engagement → Pages and Screens. Then in the Search box, search for the root of your site (e.g., "/english/" or "/student-engagement/"). This will pull up all pages with that root.

Unique pageviews are no longer available.
There is no bounce rate in GA4. Instead, GA4 shows a new metric called "Engaged sessions per user," which shows how many people interacted with your content.

Exporting Data

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UA Data

UA will stop processing data on July 1, 2023, but you’ll be able to access your previously-processed data in your UA property until July 2024. After July 2024, you will no longer have access to historical UA data, so you may want to export it in order to have it available.

Log into your Google Analytics account to see your dashboard
Navigate to Behavior → Site Content → All Pages.
Scroll down to the bottom of the page and click on the Show Rows dropdown and select the appropriate number (e.g., if you have 28 pages on your site, select 50 rows to export) to show all pages on the report.
Scroll to the top and change the date range of the report to look at least one year back of the current date.
Scroll up to the top and click on Export → XLSX to generate the report.

CMS Guide

Google Analytics 4

Reporting

Exporting Data

UA Data

GA4 Data

Resources from Google